A collaboration between the Kayseri Governorate, Migros, and local agricultural bodies is aiming to boost domestic green lentil production in Kayseri, Turkey, using certified seeds and promoting regenerative agriculture practices. The project, which has already cultivated lentils across 10 thousand decares, aims to increase farmers' revenue and support local economic growth. The lentils, grown using sustainable practices, are then distributed across Turkey through Migros. The initiative serves as a model for other agricultural projects in Anatolia and emphasizes the importance of public-private collaborations and support for local producers.