The Export-Import Financing Institute (LPEI) believes that Indonesian vanilla, also known as "black gold," has great potential in the global market. Despite currently being the second largest vanilla producer in the world after Madagascar, Indonesia's potential to overtake Madagascar's position is expanding due to the high demand and price of vanilla on the global market. LPEI, along with other government agencies, plans to improve product quality, production capacity, and expand the vanilla export market to capitalize on this opportunity.