The Malaysian Pineapple Industry Board (LPNM) is taking significant steps to enhance the pineapple industry by promoting pineapple-based products and introducing initiatives like the Malaysian Pineapple Day Tour. Under the leadership of Chairman Sheikh Umar Bagharib Ali, LPNM is adopting a comprehensive strategy, encapsulated by the 'One Plant, Three Harvests' tagline, to boost the industry from cultivation to marketing. These efforts are in line with Sarawak's ambition to become a top agro-food producer and exporter by 2030, focusing on pineapples among other products. LPNM's initiatives aim to position the Malaysian pineapple industry on a global scale and foster the growth of the downstream agro-based industry.