The Malaysian Pineapple Industry Board intends to make Miri a consistent pineapple-based product marketing hub
Fresh Pineapple
Fruits
Malaysia
Market & Price Trends
Innovation & Technology
Published Mar 19, 2024
Tridge summary
The Malaysian Pineapple Industry Board (LPNM) is planning to make Miri a hub for pineapple-based product marketing, targeting visitors from neighboring countries. This will be done through the Pineapple-Based Food Sales Program, which aims to achieve a sales target of RM40,000 and attract 3,000 visitors by the end of March. The initiative is part of a larger plan to boost the pineapple farming industry nationwide and increase the acceptance of pineapple-based products. This aligns with the state government's goal to make Sarawak a leading producer and exporter of agro-food products, including pineapple, by 2030.
Disclaimer: The above summary was generated by a state-of-the-art LLM model and is intended for informational purposes only. It is recommended that readers refer to the original article for more context.
Original content
MIRI: The Malaysian Pineapple Industry Board (LPNM) intends to make Miri a consistent and continuous pineapple-based product marketing hub, especially to visitors from neighboring countries. Director General of LPNM Mohd Khairuzamri Mat said, this can be implemented through the Pineapple-Based Food Sales Program until the end of March. "Through this promotion and sales program, LPNM is targeting total sales worth RM40,000 and involving 3,000 visitors or buyers. "LPNM intends to expand this kind of program in various places and locations throughout the country, in line with the empowerment of the basic pineapple farming industry," he said while inaugurating the Pineapple Promotion and Pineapple-Based Food Sales Program here last Saturday. In addition, he said it also increased the branding value, market network and acceptance of pineapple-based products produced by local entrepreneurs in the domestic and international markets. "This is in line with the state government's desire to ...
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