United Kingdom: Majestic reveals the trends to watch this Christmas

Published 2021년 11월 12일

Tridge summary

Majestic Wines, the UK's largest specialist wine retailer, has forecast a surge in sales of sparkling wine, Champagne, Beaujolais, Rosé, and South African wines for the Christmas season. The data also shows a growing trend in alternative packaging and a 330% increase in sales of bag-in-box wines in 2021. The retailer has also noted a 35% increase in rosé sales and a 25% growth in Port sales. In spirits, Tequila sales have risen by over 80% year to date. Majestic is planning a new national TV campaign for the holiday season.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Sparkling wine and Champagne, Beaujolais, Rosé, bag-in-box and wines from South Africa are tipped to be some of the top sellers this Christmas, Majestic Wines has predicted. The UK’s largest specialist wine retailer admitted that predicting anything over the last 18 months has been “incredibly difficult” but its latest data has shown some “surprising results”. The news comes as the wine retailer revealed it is to hit TV screens this Christmas with a new national campaign. The company’s first-ever festive advert and first commercial in just under a decade will turn its real life “staff into on-screen stars”. As the party season kicks off sales of sparkling wine and Champagne have skyrocketed, up by over 30% in sales compared to the same period last year and being driven by more unusual styles of fizz, such as cremant and English fizz. Majestic said that one surprise success story since March 2019 has been the popularity of Beaujolais, which saw over 70% growth last year and a ...

Source: Harpers