Malaysia's cocoa market is booming, with exports hitting RM8.2 billion in 2023 and ambitious targets of RM9 billion for 2024 and RM10 billion by 2025. This surge is fueled by rising global demand for cocoa products such as cocoa butter, cocoa powder, and chocolate. The Malaysian Cocoa Board (MCB) is enhancing domestic cultivation and adopting advanced technologies to address global cocoa shortages and price hikes. Key initiatives include a RM9.5 million investment in plantations and the Cocoa Product Production Stimulation Programme, aimed at bolstering Malaysia's global market position and supporting local farmers.