Malaysian durian creates a buzz in the heart of Beijing

The 2025 Fengtai - Malaysia Durian Festival, at the Majiabao Cultural Center, Fengtai District, Beijing, just ended on the evening of May 18. Not only a cultural - culinary event, the festival is also considered an important test step to penetrate the high-end consumer market in Northern China, which has long been considered a "luxury" area for fresh tropical fruits. With the theme "a corner of Southeast Asia in the heart of the capital", the festival recreates a miniature Kuala Lumpur space along the 400m long riverside street, with 16 fresh and frozen durian stalls gathering specialty varieties such as Musang King, Black Thorn..., with prices ranging from 280 - 500 yuan/fruit (equivalent to 1-1.8 million VND). In addition to fresh fruit, durian dishes such as ice cream, cakes, burgers, etc., along with the batik handicraft display area, have created a unique and experiential consumer ecosystem. Conquering distant markets with freshness and speed Unlike the southern ...