The article discusses the disappointingly low prices of chicory in Belgium, around 50 to 60 cents per kilo, despite stable production levels. This is in contrast to higher prices in Germany, where growers are better supported. The article suggests that Belgian prices do not reflect the market situation and advocates for a rise to 80 to 90 cents per kilo. The article also touches on the pricing strategies of supermarkets in Belgium and the potential for improved prices in the future.