The Department of Agriculture, Food and the Marine (DAFM) in Ireland is contemplating plans to genotype the national beef herd, with Minister Charlie McConalogue aiming for Ireland to become the first country to fully genotype its beef herd. The proposal is part of efforts to assess the potential for emissions reductions and economic benefits for farmers. The DAFM is also considering the scheme's traceability and quality benefits for marketing purposes. While the DAFM is already ahead in genotyping through various schemes, there is a call for the initiative to be launched quickly to maximize environmental, economic, and market advantages.