Egypt: Preparations are underway to launch a geographical definition of Siwa to promote it externally through dates

Fresh Date

Egypt

Published Jan 26, 2022

Tridge summary

Ahmed Reda, Assistant Minister of Commerce for Industry Affairs and supervisor of the Technology and Industrial Innovation Centers said that work is currently underway to launch a geographical definition of Siwa so that any product can be distinguished in it, that it has distinctive and guaranteed characteristics, which opens up new export horizons and markets, especially since many of the products in Siwa are considered organic products. He explained in press statements on the sidelines of the Fifth International Dates Festival, which concluded its activities yesterday, that this comes within the Siwa date brand that is being worked on, with funding from the Italian aid worth 9 million pounds, and in cooperation with both The Ministries of Supply, Internal Trade and Agriculture, research bodies, the Export Council for Food Industries and a number of chambers.

Original content

Ahmed Reda, Assistant Minister of Commerce for Industry Affairs and supervisor of the Technology and Industrial Innovation Centers, said that work is currently underway to launch a geographical definition of Siwa so that any product can be distinguished in it, that it has distinctive and guaranteed characteristics, which opens up new export horizons and markets, especially since Many of the products in Siwa are considered organic. He explained in press statements on the sidelines of the Fifth International Dates Festival, which concluded yesterday, that this comes within the Siwa dates brand that is being worked on, with funding from Italian aid worth 9 million pounds, and in cooperation with both The Ministries of Supply, Internal Trade and Agriculture, research bodies, the Export Council for Food Industries and a number of chambers. And Reda added that the last period witnessed the first meeting to launch the brand after the Minister of Trade and Industry formed its steering ...

Source: Amwalalghad