Plateau State's poultry industry is facing challenges due to increased costs of feed and transportation, leading to a decrease in profitability and forcing some farmers to quit. The high cost of feed and raw materials have increased production costs, resulting in higher prices for eggs and chicken. The Poultry Farmers Association is seeking government assistance and discussing potential distributorship with millers to ensure quality feed. Meanwhile, the association is advising farmers to persevere and encouraging the public to continue supporting the industry.