A new campaign aims to position Moroccan blueberries as leaders in world production, with expectations to reach 80,000 tons in the 2024-2025 harvest due to favorable weather conditions and new varieties. The main markets for Moroccan blueberries are Europe and the Middle East, with efforts to expand to Asia and North America. The industry broke records in 2023-2024, exporting 67,300 tons of fresh blueberries, an increase of 25% from the previous season.