The 2023/2024 tomato export campaign has seen a shift in the dynamic of the global tomato market, with Morocco emerging as a strong contender, challenging the dominance of the Netherlands as the leading exporter. The Netherlands continues to lead with 828.82 million kilos exported, primarily to Germany and the UK, while Morocco has surpassed Spain with 701.86 million kilos exported, largely to France. Spain's export volume has seen a significant decrease, falling by 35.16% compared to 2014/2015, with the UK, France, and the Netherlands reducing their imports of Spanish tomatoes. Morocco's success is attributed to its competitive production conditions and market diversification, whereas Spain faces challenges in regaining competitiveness and reliance on declining European markets.