Morocco is poised to set a new record for avocado exports in the 2022/23 season, with a 60% increase in record-breaking volumes compared to the same period in the previous season, according to Eastfruit. This surge, with 35,500 tons exported from July 2022 to January 2023, is supported by a diverse range of importing countries, including Spain, France, the Netherlands, Germany, and the UK, among others. The history of Morocco's avocado cultivation dates back to the 1950s, leveraging the country's climate for producing various avocado varieties, which contributed significantly to Morocco's fruit and vegetable export earnings, reaching nearly $90 million in 2021 and ranking avocados eighth in export value.