The article, authored by Maria Lakeeva, provides an insightful analysis of the Ukrainian fruit and vegetable market, highlighting several key trends. It notes a rise in the number of suppliers, leading to increased competition, but emphasizes that the ability to extend the season for fresh berries and vegetables can result in higher prices for producers. There's a growing preference for niche and exotic produce, with a shift in consumer habits towards favoring avocados, broccoli, asparagus, and increasing imports of cherries and pomegranates. There's also a decline in canned products and a rise in demand for fresh fruits and vegetables in various formats like kits and gifts, indicating a shift towards healthier and more convenient food options.