Thanh Hoa province in Vietnam has seen a significant decrease in sugarcane cultivation areas, falling nearly 2.5 times over the past 10 years, leading to challenges for processing facilities and resulting in the closure of several sugar factories. This decline is largely due to unstable prices, high production costs, and a lack of labor, causing many farmers to abandon sugarcane and try other crops. However, despite these setbacks, the Vietnam Sugar Association reports a surge in sugarcane production for the 2023-2024 crop, with a notable increase in both harvested area and output. Lam Son Sugar Joint Stock Company is playing a pivotal role in this recovery by investing in technology upgrades, diversifying products, and supporting farmers through various means. The company's Deputy General Director, Le Ba Chieu, has emphasized the importance of policy support, mechanization, and sustainable development practices to ensure the long-term viability of the sugarcane industry. His recommendations include policies for land consolidation, mechanization, and financial support for producers to adapt to the changing agricultural landscape and compete with other crops.