Australian consumers are showing a growing preference for locally sourced whitefish, leading to a market gap that the country's aquaculture industry is looking to fill. CSIRO has identified the Pompano (Trachinotus anak), a fast-growing and great-tasting fish endemic to northern Australia, as a potential solution. The adoption of the Pompano by the aquaculture industry could reduce Australia's reliance on imported whitefish and strengthen the domestic fish farming sector. Successful breeding trials and market testing have highlighted the culinary potential of the fish, with high-profile chefs expressing interest in its culinary possibilities.