New French melon variety gets Label Rouge

Published Nov 8, 2023

Tridge summary

A new yellow Charenta melon variety has received Label Rouge certification in France. The melon is known for its sweet orange flesh and minimum sugar content of 13° Brix. The project was led by Vendée Qualité and the certification highlights the sustainable cultivation methods used by growers, such as limiting irrigation and reducing the use of crop protection products.

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Original content

A new melon variety was recently certified in France with the Label Rouge. To be precise, this was on October 21, 2023, following publication of the approval by the French Ministry of Agriculture and Food Sovereignty and the French Ministry of Economy, as announced on October 25, 2023 by the Institut National des Appellations d'Origine (INAO), the French institute that issues the quality marks for fresh produce. This concerns the yellow Charenta melon, the second melon variety to which the Label Rouge has been awarded. © Vendée Qualité A project by Vendée QualitéThe project was led by Vendée Qualité, a multi-sectoral organization that manages more than 40 SIQO products (mainly Label Rouge certified). "The Vendée Qualité employees (growers and suppliers) asked us to put the Label Rouge specifications in writing," explains certification manager at Vendée Qualité Ophélie Ragot. Because the growers wanted to highlight their sustainable cultivation methods (limiting irrigation and ...

Source: AGF