Researchers at the Horticultural Crop Production and Genetic Improvement Research Unit in Corvallis, Oregon are working on developing new cultivars of blueberries and other berries to meet consumer demand. The goal is to improve shelf life, texture, and flavor, and to make them easier to harvest mechanically. They are also working on developing a variety that is resistant to the blueberry shock virus, which has caused significant crop losses in the Pacific Northwest. The researchers are using traditional plant breeding techniques combined with genomics to speed up the breeding process and create varieties that require fewer chemical inputs.