The article highlights the significant increase in the cost of tomatoes in New Zealand, with prices rising nearly $4 between July and August of the same year. Simon Watson, the managing director of NZ Hothouse, attributes this surge in price to several factors, including a scarcity and high cost of labor, increased costs of fertilizer, and rising energy prices. These factors together account for approximately 60% of the shelf price of tomatoes. The labor shortage is part of a broader economic issue, exacerbated by the government's decision to keep borders closed, leading to a reduction in the number of tomato plants. As a result, growers are planting fewer tomatoes to manage their costs, which have risen faster than the value of the tomatoes, leading to a 15% crop reduction. This situation is part of a larger trend where the price of many food items is escalating, with tomatoes seeing the most significant increase since 2009.