On-trend brisket measures up in Australian-US consumer sensory trials

MUCH loved by the low-and-slow Texas BBQ smoker movement, briskets have become a more significant part of the revenue stream from a typical grainfed or grassfed beef carcase. Depending on trim level and seaming, whole briskets are currently worth anything up to $13/kg for grainfed examples in the wholesale market, and have risen in value – relative to other beef primals – over the past ten years as the popularity of smoking has risen. While most briskets are now seamed-out in the beef plant into items like navel end, rib-end and shortplate, a whole well-trimmed grainfed brisket can weigh as much as 11-12kg, accounting for 7pc of the carcase yield, representing a unit value of $120-$150 each in some examples. And in the highly-competitive world of Texas BBQ competitions, the brisket division is regarded as the most coveted category to win, contestants say. In response to the momentum being seen in brisket meat demand and use in Australia and overseas, the first steps towards ...