Non-alcoholic beer sales double in Germany

Published Jul 31, 2024

Tridge summary

Recent data from Germany's Federal Statistical Office shows a notable rise in the production and sales of non-alcoholic beer over the past decade, with production doubling to 556 million litres and sales hitting €548 million. Low-alcohol beverages like radlers have also grown in popularity. However, overall beer sales in Germany dropped by 4.5% in 2023, continuing a long-term decline despite a temporary boost in 2022 post-pandemic. German brewers are optimistic that the Euro 2024 championship will increase beer consumption, as some cities previously struggled to meet demand during the games.

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Original content

New figures have revealed an significant increase in the sales of non-alcoholic beer in Germany across the last decade. The data from the Federal Statistical Office in the country showed that drinkers are increasingly consuming low- and no-alcohol products and variants of alcoholic brands as either an after-work or weekend choice of beer. Production of non-alcoholic beer has doubled in the last ten years with 556 million litres produced and €548 million in sales. In additional the statistical office, called Destatis, highlighted that low-alcohol products such as radlers, which are a mix of beer and lemonade, increased from 328 million litres in 2013 to 363 million litres last year. But the report did also state that “there is still much more beer with alcohol being produced”. However the news comes against a backdrop of breweries struggling as overall beer sales decline. Beer sales in Germany dropped 4.5% in 2023 as part of this long-term downward trend. Figures from Destatis ...

Source: Thedrinkbusiness