The owner of a palm tree orchard in Nonthaburi Province, Thailand, has shared his strategies for overcoming the challenges posed by the COVID-19 pandemic and the concentrated production of fresh dates, which often results in a glutted market and lowered prices. These strategies include offering incentives like special prices and buy-in-bulk deals, diversifying products by privatizing and creating value-added products like date palm juice and herbal drinks, and exploring international markets, especially China, to expand the market for these products. The owner believes that with careful planning in production, processing, and market distribution, date palm farming can be a sustainable economic activity.