For the first time, Queensland, Australia, is exporting pumpkins specifically grown for the Japanese market, with hundreds of tonnes expected to be shipped later this year. Pumpkins grown in the Bowen region, also known as buttercup squash or kabocha, are preferred by Japanese consumers due to their sweet taste. The first commercial shipment has already been sent, with the industry aiming to make inroads into the $108 million Japanese market, currently dominated by Mexico and New Zealand. The Queensland government is supporting this initiative, hoping to expand the market for Queensland growers.