Nuvo Co., Ltd. has signed a 48.2 billion won matcha supply contract with a U.S. multinational franchise.

[Lee Young-joo, Agricultural and Fisheries News Korea, Agricultural and Livestock Industry Specialist Reporter] Global agricultural company Nuvo Co., Ltd. (CEO Kim Chang-gyun, Lee Kyung-won) signed a long-term matcha supply contract worth 48.2 billion won with a multinational coffee franchise in the United States on September 25. The contract period is for three years, starting from October 3, 2026, and the supply amount is approximately 48.2 billion won (about 34.55 million dollars), which accounts for about 48.6% of Nuvo's 2024 sales. The company that signed the supply contract with Nuvo is a global coffee specialty company operating more than 20,000 stores in over 60 countries worldwide. Recently, the North American market has seen a boom in health and wellness lifestyles, with the alternative caffeine market being led by matcha as a healthy energy drink. In particular, the North American market is suitable for vegan and clean label trends, making it a key consumer of matcha ...