The article outlines the new direction for the agricultural industry in Norway, following recent parliamentary elections that saw a focus on food production, climate, and the environment. The new government aims to boost agricultural income to the same level as other groups, increase profitability, and provide sufficient investment funds. Other initiatives include a well-functioning import protection system, strengthening the farmer's position in the food value chain, and providing consumers with information about food origin. The government also plans to implement a quota system for red meat production to prevent overproduction and provide individual farmers with a predictable income. The article emphasizes the need for fair implementation of the quota system to support all regions and actors in the industry.