Italy: Coldiretti/Unaprol, unique traceability system against fraud in Europe

A decisive turning point against fraud and counterfeiting in olive growing with the establishment of a single European telematic registration and traceability system to protect extra virgin olive oil and ensure transparency along the entire production chain. This is the request made by the vice president of Coldiretti and president of Unaprol, David Granieri, in a letter sent to the Minister of Agriculture, Food Sovereignty and Forests Francesco Lollobrigida. The objective is clear: to protect the quality of a product that is a symbol of Italian and European agri-food and to protect both consumers and honest producers. The letter states: “Fraud, adulteration and adulteration are eroding the value and authenticity of one of the pillars of the Italian and European agri-food tradition. It is unacceptable that these fraudulent practices can continue to threaten a heritage built on quality, transparency and trust.” The current situation sees the extra virgin olive oil market under ...