The carrot category is booming in US retail

Published Aug 15, 2024

Tridge summary

The carrot retail category is experiencing a surge in growth, especially in the US, due to its consistent demand and long shelf life. This growth offers retailers the opportunity to enhance their assortment and increase sales. Innovations such as fresh-cutting technologies, value-added products, and organic varieties have expanded the category, with baby carrots and multi-colored carrots being popular choices. Effective merchandising, promotion, and consumer engagement are key to capitalizing on this trend. The organic trend is also impacting the category, with organic carrots accounting for a significant share of sales. Retailers are encouraged to innovate in merchandising and promotion strategies to continue driving carrot sales.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The carrot retail category is booming, particularly in the US, and savvy retailers are taking notice. As consumers continue to buy this versatile root vegetable that has long been a staple in their diets, the category’s growth presents significant opportunities to improve assortment and increase sales in the fresh produce section, writes EastFruit. Constant Demand Throughout the Year Carrots enjoy consistent demand throughout the year, due to their availability, long shelf life, and organic carrots. This stability is especially noticeable in the US, where California produces more than 85% of the country’s carrots, ensuring a steady supply throughout the year. As Producebusiness notes, stores like Robért Fresh Market rely on carrots for a significant share of their vegetable sales, highlighting their importance in the fresh produce section. Expanding Product Range The carrot category has evolved significantly in recent decades, with the introduction of fresh-cutting technologies, ...

Source: Eastfruit