Despite export challenges, Ukrainian frozen berries, especially raspberries, have found a significant market abroad due to their lower price in 2023, according to Taras Bashtannik, President of the Ukrainian Fruit and Vegetable Association (UPOA). The majority of these exports are shipped to the European Union, with a minor percentage going to North America. However, markets in Africa and Asia remain largely untapped due to low berry consumption and logistical competition from other countries.