The Vietnamese pepper industry is benefiting from high export prices due to a limited supply, with over 200,000 tons exported in the first nine months of 2024, generating more than 1 billion USD—a 47% increase in value from the previous year. Meanwhile, drought in Espírito Santo, Brazil, has severely impacted the global pepper market, causing significant crop losses. In response, Brazilian farmers are considering growing pepper under shade trees to potentially improve yields.