The article reports a significant increase in the domestic pepper price in Vietnam, with the highest record at 151,000 VND/kg in key provinces like Dak Lak, Lam Dong, Gia Lai, Dak Nong, Ba Ria - Vung Tau, and Binh Phuoc. This surge is due to anticipated limited supply and high demand, with expectations of a recovery in Vietnam's pepper output to 200,000 tons by 2025, contrasting with a potential decrease in India's output due to adverse weather. Additionally, Vietnam's pepper imports surged in 2024, reaching 36,727 tons and 176.2 million USD in total turnover. Meanwhile, global pepper prices remained stable on January 8, 2025. The rise in pepper prices is viewed as a positive development for the Vietnamese pepper industry, despite challenges such as competition from durian and coffee cultivation and a delayed harvest due to drought.