Persimmon seedling Gimhae's premium 'Jinyeong Persimmon' opens Indonesian market

Published 2024년 12월 9일

Tridge summary

Gimhae City in South Korea, a major persimmon cultivation area, has initiated a marketing campaign for its local specialty, the 'Jinyeong persimmon', in Indonesia. This initiative, in collaboration with the Hallim Agricultural Cooperative, involves hosting persimmon promotion discount events at 10 markets in Jakarta. The city aims to recover from a significant drop in Jinyeong persimmon exports last year by doubling its export volume this year to 1,200 tons through concentrated efforts on overseas market development. The success of strawberry promotions by the Hallim Agricultural Cooperative in Indonesia earlier this year underscores the potential for recovering and expanding the market for Jinyeong persimmons.

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Original content

(Gimhae=Yonhap News) Reporter Choi Byeong-gil = Gimhae City in Gyeongnam Province, a persimmon cultivation area in Korea, announced on the 9th that it has embarked on developing the local specialty 'Jinyeong persimmon' market in Indonesia from the 5th to the 22nd. The city, together with Hallim Agricultural Cooperative, will hold a persimmon promotion discount event at a total of 10 markets including Lotte Market, Hero Market, and Ranch Market in Jakarta, Indonesia during this period. The city and the agricultural cooperative are working hard to promote Jinyeong persimmons this year to expand their overseas markets, where exports plummeted last year due to anthrax. Jinyeong persimmon exports plummeted from 1,793 tons in 2022 to 562 tons last year. This year, they are making an all-out effort to recover to the level of 1,200 tons, which is about twice the amount from last year, through overseas market development activities. Hallim Agricultural Cooperative gained popularity by ...

Source: Yna