Peru and Mexico consolidate as the two exporting pillars of avocado

Avocado has become one of the most important agricultural products in the world, with annual exports exceeding $10 billion. In this scenario, Peru and Mexico have established themselves as the two main exporting pillars: the former, as a major supplier to the European market; and the latter, as a near-permanent fixture in the global calendar, with the United States as its primary destination. According to Fresh Fruit, far from being exhausted, demand remains solid. North America, led by the United States, accounted for around 34% of the global avocado market in 2024, with per capita consumption close to 4 kilos per year. Europe maintains stable demand, while Asia is accelerating its purchases from a smaller base. The challenge for Peru is no longer to "place" avocados, but to capture better prices in a market where it intersects with other major suppliers, which forces it to expand commercial windows and continue opening new destinations. Moreover, Peru faces a second challenge: ...