Peru is the world's second-largest avocado exporter, accounting for about 45% of avocado consumption in Europe, with over 70,000 hectares dedicated to avocado production. Despite a 10% drop in exports in the 2024 season, the country exports over half a million tons of avocados annually, with 60% going to Europe, 12% to the US, and 10% to Chile. ProHass is actively promoting Peruvian avocados internationally and implementing advanced post-harvest technologies. The association is hopeful of recovering production levels and expecting a growth of 15% to 20% in 2025, despite climatic effects and challenges such as cadmium mitigation and dry matter levels in exported fruit.