The article highlights a significant surge in imports of tropical and exotic fruits from the European Union (EU), particularly from the Netherlands, France, and Belgium, over the past decade, with exports mainly contributed by Colombia, Peru, Ecuador, Brazil, and Chile. The report emphasizes the growing demand for fruits such as lychee, passion fruit, pitahaya, carambola, and tamarind, with potential for expansion in the EU market. A key strategy for increasing demand includes effective marketing and communication of the benefits of these fruits. The article also touches on the global trade dynamics of exotic fruits, with Vietnam being the largest exporter and China the largest importer, and discusses the potential of these fruits in various global markets, including the US, Russia, and Saudi Arabia.