Peru's blueberry export campaign for the 2024-2025 season is projected to see a growth in both conventional and organic blueberry production. Conventional fruit production is expected to reach 217,301 tons, a 61% increase from the previous season, while organic blueberry production is projected to reach 28,325 tons, a 74% increase from the previous campaign despite being 5% below projections. The United States is the primary export destination, accounting for 53% of the total, followed by Europe, China, the United Kingdom, and other countries. The campaign, which runs from May of one year to April of the next, is expected to see a shift in variety preference, with the main varieties being Ventura, Biloxi, Sekoya Pop, Rocio, and Mágica.