Peruvian Avocados Partner with the Detroit Tigers

Peruvian Avocados (AFP) opens its 2025 season in the United States with a major impact: a high-profile partnership with the Detroit Tigers, the famous baseball team. "Sports inspire staying active and living well, values we defend in each campaign," said Xavier Equihua, president and CEO of the Peruvian Avocado Commission. This alliance, in collaboration with retailers Meijer and Chevrolet, includes promotions in stadiums, sales displays in stores, digital content, and summer barbecue campaigns. The centerpiece is a raffle for a Chevy Silverado "Avo Tigers" truck, whose winner will be announced on September 21 on Fan Appreciation Day at Comerica Park. "Detroit is an iconic city in the United States, and the Tigers are one of the most popular baseball teams," Equihua stated. "Our partnership with Meijer, a loyal AFP customer, helps us boost consumption and brand engagement in the Midwest, a key growing market." During Memorial Day weekend, AFP brought culinary diplomacy to New York ...