The United States ranks first as an export market for Peruvian annatto and its derivatives, representing 34% of the total exported. Other major destinations for Peruvian annatto are Colombia, Argentina, and Panama. However, overall exports of Peruvian annatto have decreased by 30% compared to the same period last year. Adex, the Agricultural Exports Management, has requested the National Institute for Agrarian Research (INIA) to invest in research to improve the quality and competitiveness of Peruvian annatto, which is highly demanded by the food industry due to its exceptional red color.