The pineapple industry in Europe is currently facing a severe crisis, as manager of Tropibana, François Moran, has run out of fruits to sell due to a combination of undersupply and delivery delays. This undermines the supply of distributors and has led to a significant price surge, with pineapples now costing between 12 and 15 euros per package. The situation is worsened by delays and quality issues, with some producers cutting pineapples too early, resulting in poor ripening and quality. Despite these challenges, demand remains strong, leading to concerns about the sustainability of these high prices and the industry's future.