Chile: Pisco from Coquimbo is part of an important international fair held in China

Published 2024년 11월 4일

Tridge summary

The article highlights the ongoing international marketing efforts for pisco, a Chilean Denomination of Origin distillate. These efforts were evident at the Food2China fair in southern China, where a pisco stand was set up to showcase the drink's history, tradition, and cocktails, alongside Chilean gastronomy. The pisco industry views China as a crucial market, with a focus on building brand awareness and highlighting the product's quality. These efforts are supported by the Regional Government and ProChile Coquimbo, with financing from the National Regional Development Fund, and include a Commercial Mission of pisco entrepreneurs to Chile Week China in December.

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Original content

The international promotion campaign for pisco continues to develop actions to make the regional distillate with Denomination of Origin known throughout the world. In this line, the industry had a prominent participation in the Food2China fair, one of the most important events in the south of this country and which becomes an important forum for dissemination, since relevant importers and distributors from that territory participate. Through the efforts of the ProChile commercial office in Guangzhou, a stand was set up with graphics that showed not only the history and tradition of pisco, but also images of the valleys of the Coquimbo Region. On the occasion, they prepared various cocktails, which were accompanied by samples of Chilean gastronomy. Likewise, a sector was enabled where the bartender made a presentation where attendees could learn more about the preparation, quality and versatility of the distillate. Gonzalo Rubilar, ProChile's Commercial Attaché in Guangzhou, ...

Source: Portaldelcampo