The Western Australian government has invested $14.56 million to improve the sustainability of the fishery industry and advance fishery management through the Marine Management Council (MSC) certification. This investment has led to a significant increase in MSC certification among Western Australian fisheries, with 47% of the catch now certified. The government's approach, which relies on scientific management and voluntary participation of fishermen, has been well-received by local fishermen who trust the independent and scientific standards of the MSC. The article highlights the benefits of MSC certification for fishermen, such as improved market access and higher prices for certain species. Additionally, the article discusses the increase in exports of seafood products, particularly Rock Lobster, due to the growing importance of sustainability in retail. The government's efforts to promote public awareness of the MSC program and its expectations for the future growth of MSC in fishery management are also noted.