Poland has the potential to follow a similar growth path of plant-based food as Germany

In Poland, according to the Smart Protein report, the plant-based food market is also growing rapidly. 16% of Poles declare themselves flexitarians and 10% of milk sales are plant-based alternatives. Polish consumers declare a reduction in meat consumption - 48% of Poles have reduced their meat consumption in the last year. The main motivations are health (46%), animal welfare (33%) and the environment (21%). Polish potential As Patrycja Homa, president of the ProVeg Foundation, declares - Poland has the potential to follow a similar growth path as Germany (in 2023, the plant-based food market in Germany was valued at €1.91 billion, making it the largest plant-based market in Europe), with growing consumer interest in a plant-based diet. The key distribution channel for plant-based meat and dairy substitutes in Poland is discount stores. The value of transactions in this segment is growing dynamically, which is important for the development of the entire category. 58% of consumers ...