Platicarpe, in Germany conquer space

In addition to melons and small fruits, summer fruit also includes a great classic such as peaches. And, after the increase in quantities purchased, even flat peaches (platicarpe, or snuffboxes) are now part of the standard assortment of German supermarkets. Anne Ewens, AMI Bonn Fruchthandel, took an interesting snapshot of the category in Germany. Certainly the change in consumer habits has its importance, but for Ewens perhaps this new trend also depends on the increase in prices. In recent years, in fact, frosts and drought have caused below-average stone fruit harvests in central-southern Europe. Last year, German households bought 11% fewer peaches than in 2021. The price level in 2022 was higher than in both 2020 and 2021: on average, households paid 2 73 euros for a kilogram of peaches, compared to an average of 1.78 euros/kg in 2017. This is what emerges from the analysis on a panel of GfK families. Flat peaches have captured their market share Last year around 44% of ...