The article discusses the cultivation of Kamchatka berries in Poland and highlights the potential of the young industry. Despite the industry's infancy, the demand for the berries is growing, aided by advancements in technology, legal changes that allow for EU market rotation, and interest from Japan and other far Asian countries. However, the success of the industry faces challenges, including low recognition, variation in berry size and taste, and the need for more knowledge and experience among growers to improve production.