Pork Truck remains important tool for promoting U.S. pork in Mexico

Published 2021년 2월 24일

Tridge summary

The US Meat Export Federation (USMEF) has restarted its Pork Truck Tour in Mexico, funded by the USDA Market Access Program (MAP) and the Agricultural Trade Promotion Program (ATP), to promote the consumption of U.S. pork and support commercial partners during the COVID-19 pandemic. The tour, which has resumed with safety measures in place, features a specially decorated truck that showcases U.S. pork products like ham steaks and pulled pork, and conducts educational presentations and tasting sessions in cities such as Puebla, Tlaxcala, and Aguascalientes. The initiative aims to boost sales of U.S. pork in the challenging economic climate caused by the pandemic.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

USMEF’s popular Pork Truck Tour resumed in Mexico at the beginning of 2021 to encourage the consumption of U.S. pork while supporting USMEF´s commercial partners during COVID-19. Funded by the USDA Market Access Program (MAP) and the Agricultural Trade Promotion Program (ATP), the specially decorated truck promoted U.S. pork ham steaks, pulled pork and other dishes in Puebla, Tlaxcala and Aguascalientes. Educational presentations and tasting sessions were included at each tour stop. “Because consumer tastings have been restricted at supermarkets across Mexico due to COVID-19, the Pork Truck has served as an alternative for USMEF to sample and promote U.S. pork items,” explained Lorenzo Elizalde, USMEF trade manager in Mexico. “Our goal is to help the foodservice and retail sectors increase sales of U.S. pork amid the adverse economic situation caused by the pandemic. Pork Truck activities are conducted in outdoor spaces, allowing us to reach more consumers, which is important to ...

Source: Usmef