The potato market in Ukraine is experiencing a surge in trade and purchasing activity due to increased demand from wholesale companies and retail chains ahead of the New Year holidays. This has led to a significant increase in selling prices, with farmers charging between 22-30 UAH/kg ($0.53-0.72/kg), a 22% rise from the previous week. The average price of potatoes in Ukraine is currently 85% higher than last year due to a decline in production caused by summer droughts in major potato-growing regions. Experts predict further price increases, but do not anticipate a sharp hike.