Poultry industry: The French market is being plucked

Published Sep 6, 2024

Tridge summary

Poultry meat consumption in France is on the rise, with a 7.6% increase in household purchases of fresh and processed poultry meat over the past six months, primarily driven by chicken. However, the sector faces challenges, including a decline in the turkey market and a decrease in self-sufficiency in heavy and standard chicken cuts, leading to increased imports from countries like Poland. The sector is urged to adapt to consumer expectations and improve efficiency, while also considering the potential financial impact of the European Chicken Commitment on production costs and the potential shift towards cheaper imports from countries with lower animal welfare standards. The poultry sector's future profitability and competitiveness hinge on these challenges, including the need for financial support for farmers to meet new standards and the consumer's willingness to pay more for quality and animal welfare.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Healthy and economical, poultry meat continues to win the hearts of the French. In France, its consumption is 28.8 kg per inhabitant and comes in second place on the podium, the first being still occupied by pork. Everything suggests (but nothing is written in advance) that it could continue its rise. According to data from the Kantar Worldpanel consumer panel, over a cumulative 6 months in 2024, household purchases of fresh and processed poultry meat increased by 7.6%. A few products stand out, led by chicken, which represents 79.8% of the poultry sector in 2023, with an increase of 0.2% compared to 2022. Next comes turkey: 12.2% of poultry consumed in France. But the market is trending downward (minus 0.6% since 2022). Conversely, duck increased by 0.6% over the same period; Directing the sector towards consumer expectations However, production and marketing could be even more efficient. A finding highlighted in the latest report from the Court of Auditors, published on ...

Source: Pleinchamp