[Press Release] Dole partners with Beiu to sign a strategic agreement for the pear category in the region, deepening its layout in the Chinese market.

At the Dole booth at the 8th China International Import Expo, global premium fruit brand Dole and Better Trade Group jointly held the signing ceremony for the "2025-2026 Regional Strategic Development Agreement for Pear Varieties," marking the deepening of cooperation between the two parties and their joint efforts to advance the strategic layout of Belgian pears in the Chinese market.

Coinciding with the 14th anniversary of Belgian pears entering China, the signing ceremony attracted much attention. Guests from the Belgian Fruit Valley Association, Dole China, as well as Baiguoyuan and Better Trade Group, attended the event to witness this important moment.

Marc Marcel A. Evrard, Commercial Director of the Belgian Fruit Valley Association, emphasized in his speech: "We attach great importance to the long-term strategic cooperation with Dole. For 14 years, both parties have been committed to making Belgian pears a popular imported pear variety in the Chinese market. The Belgian Fruit Valley has over a century of pear cultivation history. We strictly control every link from orchard to market, ensuring that every pear meets high-quality standards. This regional strategic cooperation between Dole and Better Trade will further expand the influence of Belgian pears in the Chinese market. We are confident and fully supportive of this."

In his speech, Li Yang, Commercial Director of Dole China, said: "This is a deep handshake based on regional insights, a precise match of quality assurance and channel cultivation. We will fully leverage Dole's stable supply chain advantages to provide our partners with continuous, quality-assured products. We will jointly carry out market education and create blockbuster activities to achieve dual enhancement of brand influence and sales performance."

Zhu Qidong, Executive President of Baiguoyuan, said: "We are optimistic about the development potential of Belgian pears in the Chinese market. This strategic cooperation with Dole will provide consumers with better product choices and shopping experiences."

Di Weihao, Chief Representative of Better Trade Group, emphasized: "The regional market has enormous consumer potential. We will leverage our localized operational advantages to work with Dole to promote the deep penetration of pear varieties in the regional market."

It is understood that Dole has maintained long-term close cooperation with the Belgian Fruit Valley Association. Truval Belgian pears, with their unique "crisp and soft" taste, fine texture, and high edible rate, are deeply loved by Chinese consumers. At last year's Import Expo, Dole partnered with the iconic Belgian IP, Smurfs, to launch a collaborative pear variety, successfully boosting product awareness through the "Expo effect." This strategic cooperation will further leverage the marketing advantages of IP collaboration, enhance brand influence through innovative market promotion activities.

This strategic cooperation will achieve complementary advantages: Dole, with its global supply chain and brand advantages, ensures product quality; Better Trade, through its deep-rooted regional channel network, further enhances the market coverage of pears. This "global quality + regional cultivation" cooperation model will provide new ideas for the development of imported fruits in the Chinese market.

Source: Dole Company

Statement: This article represents the views of the brand only and does not represent the position of the International Fruit and Vegetable Association.