Colombia: Producers from Paisa negotiate in Madrid for better prices for bananas exported to the European Union

Antioquian banana growers want a fair price for their product. For this reason, they traveled to Madrid (Spain) to negotiate an adjustment for banana exports from Urabá. The Colombian Banana Association (Augura) is carrying out the crucial negotiation to define the future of prices with the large supermarkets of the European Union. The negotiation is led by Emerson Aguirre, president of Augura. And the discussion takes place within the framework of Fruit Attraction 2024, the main world fair for this fruit sector. The average price of each box of banana exported from regions such as Urabá is 8.5 dollars. Colombian banana growers are asking for a 14% adjustment to reach a fair price, which allows them to sustain the 50,000 direct jobs generated by this activity. Aguirre considered that, in order to maintain a growth rate and strengthen exports, the international market must recognize fair prices for the fruit. He recalled that the banana agroindustry in Urabá has 100% of its formal ...