ProHass: investment in promotion is needed to increase consumption of Hass avocados in destination markets

(Agraria.pe) In the 2025 campaign, Peru exported 692 thousand tons of Hass avocados, showing an increase of 38% compared to the previous campaign. Of that volume, 62% went to Europe, 13% to the United States, 8% to Chile, and the rest to other markets such as China, Japan, Korea, Canada, Argentina, Costa Rica, among others. This was reported by the president of the Association of Producers and Exporters of Hass Avocados of Peru (ProHass), José Antonio Castro, who highlighted that Europe represents -sustainably- between 60% and 62% of Peruvian shipments of this fruit. Need for promotionPeru produces more Hass avocados each year. It is expected that, by 2029 or 2030, its exportable offer will reach one million tons (in the 84 thousand hectares it currently has). But, to ensure the export of that projection, achieving market placement, according to the interviewee, requires carrying out promotion and marketing campaigns, thus increasing the consumption of our fruit in the destination ...